Toi believes empathy is at the heart of designing meaningful experiences that better meet user needs. She is interested in how business strategies and design concepts can relate, affect, and inspire one another.
Her multi-disciplinary background in action sports, film, art, design, and healthcare has given her new and diverse perspectives to apply to creating products and services. Toi fell in love with design and all of its intricate details, subtle simplicities, complex processes, challenging functionalities, and never-ending flexibility as a student of The School of Design Strategies at Parsons The New School for Design. Before joining Adaptive Path, she worked in design research and development at a Memorial Sloan Kettering Cancer Center facilitating co-creation projects with clinicians, administration, and patients to design positive experiences for patients and their families.