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Health Care Design Conference - 2013 Boston


About Me

Molly is an accomplished graphic designer with over ten years of experience working with writers, editors, and developers to create websites, multimedia, and graphics that resonate with audiences. As the Creative Director of CommunicateHealth, she specializes in creating usable, accessible health communication products for special populations, including people with limited health literacy skills. Molly's role at CommunicateHealth also includes leading daily stretch breaks and drawing beautiful words on all the unused office white boards. She is passionate about fonts, biking, and board game design. She believes in the power of typography to help promote behavior change.

Q&A with Molly

HxD asked speakers to tell us what inspires and drives them in healthcare and design.

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  • Q1: What is your burning mission in health?

    1. To collaborate with public health experts to create tools and resources that are accessible, clear, and actionable.
    2. To educate health professionals about how to utilize visual design and typography to improve patient and consumer messaging.

  • Q3: Why it inspires you?

    Butterick gives a humorous and enjoyable overview the importance of typography, and argues that the written word is the most influential human technology ever. He describes the value of typography (hint: it?s not just to make words pretty), and offers suggestions for improving the future of typography on the web.

  • Q4: What is your patient story?

    I often have to fill out many pages of forms at the doctor's office. Even though I have high health literacy and good vision, the forms are often confusing and hard to read. The text is too small, nothing lines up, it?s very information dense, and sometimes it?s been photocopied so often the text is fuzzy. It doesn?t have to be this way! Even for folks who aren?t designers or don?t have access to designers, there are many simple ways to ensure readable typography and design.

  • Q5: Why HxD?

    It's an exciting and necessary interdisciplinary conference about my favorite subjects, design, health, and behavior change!

  • Q6: Why should someone come to your session?

    I'm passionate about typography and by the end of my session you probably will be too!

Molly at the Conference

CONFERENCE | Monday, March 25

Reader-Centered Design for Health Communication

Both public and private institutions are using the Internet and other Web based tools to streamline the delivery of health information and connect people and services in exciting new ways. Yet the transition to online health information and services poses a unique set of challenges for web users with limited health literacy skills or limited experience on the Internet. For many of these users, the web is stressful and overwhelming - even inaccessible. Much of this stress is the result of complex health content and poorly designed web sites.

The presenters have designed and tested health Web sites and interactive tools using the strategies outlined in Health Literacy Online (edited by CommunicateHealth co-founders). The presentation will include examples and case studies, with a focus on content developed for audiences with limited health literacy skills. Key topics will include:

  • Writing clear and actionable content
  • Displaying content clearly on a web page
  • Simplifying navigation
  • Creating a strong visual hierarchy with typography
  • Choosing readable fonts

"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee

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Watch the 2012 HXD Conference Recap