As principal of the consulting firm Content Science, Colleen advises clients including Cerner Corporation, Centers for Disease Control and Prevention, health media properties, and health-oriented retailers. Colleen penned the acclaimed book Clout: The Art and Science of Influential Web Content, which explains key principles and process for making content matter. Her team also conducts independent research on the credibility of health content, with articles about the research featured in ACM Interactions, Contents Magazine, and other industry publications.
Before founding Content Science, Colleen led a web communication team at Centers for Disease Control and Prevention and led a customer experience design team at Cingular Wireless (now AT&T). That experience, her M.A. in technical communication, and her active MENSA membership give her approach a balance of theory and practice. At the end of the day, content must work for people.