As a Senior Experience Designer/Researcher at projekt202, Aliza loves using design to help clients connect with their customers, including their employees, and help organizations rethink their possibilities. She feels strongly that designing experiences and systems requires remembering and advocating for the humanity of patients, customers, employees, and software users. In helping clients create great experiences, she has seen the delight that design can bring, and the wish to see that again keeps her designing.
For over 10 years, Aliza has worked as a designer, researcher, and creative lead. Past employers and clients include Sapient, IC2 Institute, Texas Workforce Commission, ATI Learning, PBS, Teachscape, 4empowerment, National Science Foundation, Sandia National Laboratory and the Boston Symphony Orchestra. She has worked in a diverse group of domains, including model-based stakeholder negotiation, enterprise social networks, EMR software, and most recently, service design for a fertility clinic.