Eilidh is a Project Leader and Senior Interaction Design at CIID Consulting, offering strategic design direction for innovation projects – both for the public and private sector. Eilidh is inquisitive by nature and loves nothing more in a project than going out into the world to gain inspiration from people and the cultures they live in – uncovering stories and insights that guide design and innovation. She has worked on projects that fall across a variety of industries and contexts, but more recently has focused her work on innovation in the healthcare sector and complex issues such as obesity, behaviour change, renal dialysis and insulin delivery for base-of-the-pyramid users. With the right team Eilidh believes that the quality and richness of the outcome far exceeds an individually driven project. For her, design does not solely translate to problem solving or ‘fixing’ something. It’s about creating platforms for change, empowering people to make positive decisions in their everyday lives and taking one little step to improving the lives of people.